Traffic is the lifeblood to any website. It’s the starting point to having a successful reign on the Internet. Traffic means your website has audience, and audience means subscribers, which ultimately translates to authority and search engine relevance. Effectively bringing in traffic is ultimately every website needs to do, and after that, niche marketing happens.
Global outsourcing solutions provide for specialised writers and SEO people for niche marketing, but getting a locallygrown team is more viable in the longrun. In Internet marketing, niche marketing is a division that appeals to certain, singular, specific tastes. It caters to an individual group of people, and that group of people becomes a website’s core audience.
In other words, it’s the side of Internet marketing that’s focused, is unapologetic and certain of its voice. Niche marketing is like branding your website with tags like, “this website is for tech geeks only”, or “this website is for hardcore Apple fanboys only”.
The question now is: how do you drive inbound traffic for your website to make it nichespecific? For the uninitiated, let us count the ways:
Create a compelling, original and possibly controversial content that appeals to your specific audience.
At the end of the day, content is king. Google is saying this for quite a few years now. SEO experts hail original content as one of the starting points to any successful Internet marketing campaign. But many websites still don’t get the memo: create original, compelling content.
Let’s break this down:
- Original – Copying or refurbishing content that is already found in the Internet not only affects the quality of your articles, it can be detrimental to the website in the long run. Creating original content may be hard, but it rewards greatly, both in the short and long run. That’s why having a core writing team that knows your demographic and the business is tantamount to making your website grow. Blog updates signal that the website is active and maintained.
- Compelling – Original content isn’t always compelling. Such content makes your audience stick with the website, interact with its components, and encourages them to read other posts. Creating compelling content involves indepth research and analysis, plus experience and expertise of the writer helming.
These two baseline requirements provide for a great content. But how do you transform great content into viral content? Make it controversial.
The only way to do that is to add a strong stance on the subject matter the article is tackling. Playing safe hushes the voice of your blog, thereby, decreasing its reliability and credibility. Creating controversial content every now and then also features other good and great articles from your website. The result: more traffic and incoming links for you.
Feature your content. And send them to news and article aggregator sites.
It’s not enough to publish original, compelling and possibly controversial content – you need to feature them for the world to see. In order to do this, your website should feature your content front and centre on your homepage.
Another effective thing to do is to send your articles to aggregator sites like Digg. This ensures that your content will be seen, or at least noticed by the right readers. After this, website services, like the SEO campaign, should immediately commence.