There are good websites. Then there are great websites. Even when a website holds great content, when copy is presented in a fundamental, rudimentary fashion, it won’t keep its audiences coming back. On the other side of the spectrum, there are beautifully designed sites, but content is lacking, and/or is dependent on other sites.
Finding a middle ground for these two elements to fuse together as one unit is crucial in launching a website that works, is content-rich and exceeds expectations. Nowadays, website design is usually part of the web services offered by numerous companies over the Internet. In fact, it’s long been part of the range of tasks a typical outsourcing company offers.
After all, web development is the starting point for any business’s Internet marketing campaign; when you don’t have a website, or at least a social media handle, you’re virtually nonexistent.
First off, let’s look at the aesthetic part of the equation: web design. Web design is all-spanning, broad and specific at the same time. There is no web design to rule them all, and every website design is singular to that website alone. There are guidelines and popular characteristics that great websites share, but that’s generally speaking.
Each year, web design trends change. New ways to present content is creatively inputted by top players in the industry at least every six months. For a few years now, minimalism has been the name of the game. Large industry players such as Apple and Google have introduced designs from their own operating systems, which are then translated to web design.
Here are some pointers you need to know in order to keep up with the web design game:
1. Continue continuity. In web design, continuity means that your design is united all through out. While it is recommended to present copy with overlying or underlying images, make sure that every element you present is aesthetically interconnected. The website should have one coherent look, not different design ideas which are patched together to form a quilt.
2. As much as possible, edit and re-edit content. One of the many hindrances in minimalism is content overload. Treat your homepage like a billboard: present a picture with impact, and hyperlink it to the content you want to highlight. Lesser copy, more dynamic scrolling and fluid presentation are tricks to make your homepage beautifully minimalistic.
3. Create a story. In your homepage, tell a tale. Make a good first impression by making it seem like you are someone who can tell a story. Present the latest in your company, and support it with what you think are the best stories or products and services from your offering.
How do you achieve continuity in stories? Do parallax scrolling. Parallax scrolling makes your website feel more interactive, more dynamic and fluid. When people feel that there are something more you want to tell, they scroll down to see more. One page can tell the story or several pages for that matter, the important thing is you present it beautifully.
4. Make it look effortless, flowing and free-spirited. Here’s a trade secret: boxed, contrite, and wall-y web design, even how well executed it is, will make your website feel constricting.
Global outsourcing web design services recommends you opt to be free of borders and separating lines from your web design and instead focus on how pages can seamlessly interact with each other.