Majority of us, or would it be appropriate to say that “most of us,” are inclined to the idea of CHANGE? Certainly, it’s neither a false claim nor a misconception but indeed a fact to admit.
Let’s put this straight. Change is something that we already have since ancient times. If we’re going to create a rundown of earth’s time, we’ll surely surprise ourselves how our planet changed and evolved along the way. Well, I may not be one of the best content writers who can vividly describe it, but this one is real.
Change is a main component for EVOLUTION!
Definitely, there could be countless subjects on the planet. These range from things, places, people, ideas, business, and to even more complicated things. But what makes all these subjects the same? Simple, it’s the ability to change – to EVOLVE.
To accumulate our flying thoughts, let’s focus on a single subject first – business marketing.
Business marketing? Is there any evolution happening within?
“Of course there is!”
Marketing is a strategy where you advertise your business to convince more clients or to sustain their loyalty to your BRAND. There are numerous methods or techniques imbued in this endeavor. To make it even clearer, it’s also the main WEAPON used in the “world of business competition.”
Business marketing? Is it a thing that won’t evolve? No! Absolutely, it’s one of the various ingredients in money-making activities that is constantly changing! It’s definitely evolving!
Here are some FACTS You Need to know:
1. Why does marketing evolve?
Answer: Because the avenues where people stay also change.
2. How does marketing evolve?
Answer: Evolution occurs during the infusion of high technology in the society– Internet.
3. What are some evidences of marketing evolution?
Answer: Actually there’s a lot! Some of these are — advertisement from television to the Internet; and newspapers to Internet.
Television to Internet? Seriously?
Let’s put a boundary here for you to avoid misinterpretations. “Internet didn’t replace the television. It didn’t make T.V. look inferior!” That’s not the issue here.
The truth is, the Internet even makes TV’s presence more visible because TV companies are now using it for advertisement! So, what’s the meaning of business marketing from “Television to Internet?”
Okay, just think of the things or the benefits you get from television – entertainment, movies, news, product advertisements and many more!
Imagine, those are just the small portion. The big deal here is that, business companies are now using the Internet in marketing their products and services. This puts an end to the claim that, “TV as the main vessel in business marketing.”
Newspapers to Internet?
If you think this isn’t factual, why are you still in front of the screen reading this one? Okay, it’s your discretion. But please, don’t ever deny that you’re now preferring reading articles on the Internet than newspapers.
Probably, you’re one of the guys who follow the news feed on Yahoo, BBC, CNN, The Daily World and so on! Or maybe, you’re into technology updates. That’s why you’re into Mashable, TechCrunch, Engadget, or CNET.
Whatever it is, it’s obvious that you’re part of this evolution. You’re feeding it and you’re also being fed by it.
Now, have you ever realized that everything you’ve read on the sites are the results of marketing evolution? Think. Best web developers are now competing in creating alluring websites for online marketing purposes. They’re one of the reasons why marketing is evolving.
What do you think?
There are still numerous effects due to the evolution of business marketing. Some of these are the born of various careers like virtual assistance, search engine marketing, and web designing. Research more!